There is an age-old pearl of selling wisdom that if you ask/answer "who, what, when, where, why, how"-type questions of potential customers, you will be able to close a sale more easily. If you talk to your buyers, who are your clients and candidates, they will tell you much of what kind of site you need to meet their agenda.   By way of example, the definitive feedback...

I get that you want your recruitment website home page to be a great user experience for job seekers, but...

Recruitment Web Design Example   For startup recruiters and those who need not to break the bank on cost, we offer a range of recruitment website templates at very reasonable prices. At present we have 20, and over this year, we will be expanding that to 50.   Our in-house designer Max has been waving his magic design wand, and here is a template design fresh off the press. Proof positive...

So On-Page SEO is about the content you place on your recruitment website in the myriad of places that content can be tuned to help search engines like Google understand your page.   An overview of items on a website that can have On-Page SEO tuning is as follows:   Page URLs Page titles H1, 2, 3, etc. tags Page body text Image descriptions Readable PDF downloads Rich media...

So it is often said content is King, and then others say Google suggests 30% of all search activity is employment-related. That's employment-related as opposed to job searches.   So, other than jobs, what else should you have on your recruitment website to deal with these potential 30% employment-related searches?   Salary advice for job seekers by niche/sector/industry/location or region Salary trends for employers by niche/sector/industry/location or region ...

OK, so the first question I often get asked is, "Can you connect with my ATS/recruitment software vendor?"   The answer is yes – pretty much all recruitment website vendors can connect the system with pretty much all ATS/recruitment software vendors if the vendor is motivated to do so.   I make this point because in almost all cases it will simply be down to the motivation of the...

Rule 1   Ask yourself what you want the website to achieve as its primary goal, then work out your secondary goals, and so on. A well-made website can achieve many goals, but some conflict with each other.   For example, if you want your home page to be a graphical masterpiece and so have no jobs, blogs, etc. to clutter it up, that is fine, but you have...

Tip 1   First off, be brutally honest with yourself about what success really means. For example, I once met a client whose website was broken, with horrendous navigation that no staff members wanted to show clients or candidates, so their marketing strategy was stalled. But their measurement of success for the next site was not that it needed to fix these issues – they did want...