6 golden rules for designing recruitment websites

Rule 1


Ask yourself what you want the website to achieve as its primary goal, then work out your secondary goals, and so on. A well-made website can achieve many goals, but some conflict with each other.


For example, if you want your home page to be a graphical masterpiece and so have no jobs, blogs, etc. to clutter it up, that is fine, but you have made it less attractive to job seekers who want to get to your jobs quickly.


Rule 2


Website design is more than just the design of the website page; the images/video/content/calls to action you use all come together to make the design work.

If you are not design-led, then make sure you give your website designer a budget to pull all these items into one project for you.


Rule 3


The design of a website does not start and end with the build and launch of the website. You will have content to add in future and maybe design tweaks to make.


Most recruitment website vendors will provide you with a content management system that lets you manage the site going forward. Which is cool, but it is essential that you maintain the site well.


It will damage your credibility with visitors if you have poorly-sized images or text with layout issues, etc. I,f having been trained on the website CMS, you do not think you will have the skills going forward, then work with a vendor who you can outsource this work to.


Rule 4


Beware the other vendors you work with who tell you things about how their service will work with your website, without running that question by your recruitment website vendor.


Many vendors of products that can be plugged into your site have salespeople who, shall we say, are focussed on getting the sale rather than telling you the full truth about possible integrations.


Most every system can be integrated with every other system, but that integration can come with some changes to your set-up you had not planned on, and/or might cost you more money than you were told.


Rule 5


Make sure you get what you were sold. If you are offered a bespoke designed website, then your design should be unique to you.


Many vendors offer bespoke design, but when you then get into the project, you are getting just a bespoke home page, and are being offered templated internal pages with few to no change options for the rest of the site.


Website vendors should mould to meet your needs, not you mould to meet the vendor’s needs, if you have paid for a bespoke website.


Rule 6


Likewise, if you bought an off-the-shelf template design, recognise that means the design style of the page will be set for you. Templated page design helps in saving money in almost all cases, but if you want lots of control of the design of a page, then templates are not for you.


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Please note I am Dyslexic, and in my form, I am blind to grammar, and sometimes I get my fors and fours, etc. backwards.  I am not stupid – in fact, my IQ and EQ are both quite high.  Please keep that in mind when you read my posts.  Thanks.


My recruitment dinosaur