A dummies’ guide to Recruitment SEO

You know you are a dummy if you do not know there is a difference between SEO that generates job seekers and SEO that generates clients for your recruitment services. You are even more of a dummy if you did not think you could get clients from SEO.


You know you are a dummy if you think Google gives a shit about your website or choice of website vendor. Google does not care if you are a good recruiter; it will rank any site that ticks its boxes consistently and correctly. The dipshit recruitment website sales person who told you their website has SEO lied to you to win the sale. Moral of this story: don’t buy from dipshits.


You know you are a dummy when you have no SEO budget/strategy for your website. It’s like asking a recruiter to take no salary, take no commission, use no computers, use no phones and only meet people on Tuesdays at the full moon. Yet you still expect your website to rank, or outrank, your competition.


You know you are a dummy if you think Google for Jobs is (GFJ) SEO. While the GFJ access panel does disrupt the position of the links, SEO’s target is the search results (SERPS). You are not guaranteed to be the top job on the GFJ page when the user navigates to it, same as you are not on the indeed service unless you sponsor results. Anyone who tells you GFJ is SEO is an idiot.


You know you are a dummy if you think ranking your website for terms nobody is really competing for is SEO mastery. SEO mastery is ranking for terms that deliver visitors who increase your sales.


You know you are a dummy if you check your ranking results while logged into a Google service. The Google service can and will give you false results of where you rank based upon past website visits.


Please note I am Dyslexic, and in my form, I am blind to grammar, and sometimes I get my fors and fours, etc. backwards.  I am not stupid – in fact, my IQ and EQ are both quite high.  Please keep that in mind when you read my posts.  Thanks.


My recruitment dinosaur