All you need to know about mobile recruitment websites/career sites.
OK so with so much hype about how Google will drop you if you are not mobile and with so many web developers climbing over themselves to give you a ‘Responsive Design’ and a handful offering a ‘Dedicated Mobile Design’ we thought it not a bad time to explain all.
Google and your rankings.
Unless you had/have an extensive web promotion strategy using SEO and alike you are not likely to have had any rankings to lose. So that means you are being scare mongered into making purchases you don’t need to make if it is just about Google. If you do have an extensive web promotion strategy using SEO and your suppliers did not put you on a mobile platform in 2009 then firm your marketing firm or head of marketing. Needing a mobile site for the sake of the user has long since been a need if you want to satisfy your clients/candidates.
Responsive mobile design.
What is it? Well it is a way of making the graphics of your website alter the size and shape of your design according to the size of screen the visitor is viewing your site on. Clever stuff hey? No not really you see this is a very simple task for any developer to deliver and well in fairness it is just a bit lazy. When you take a proper look at mobile web users ‘Responsive’ works for simple sites that have no real workflow to them, however when you need to follow a workflow that is when Responsive gets a bit… well.. shite. Not only because not all workflows can be re-sized well, but not all workflow steps you would expect a user to be able to complete on a PC or Laptop can be done. Or done easily on a mobile. Take CV’s know anyone who has one stored on their Mobile in Word? Nope me neither. So responsive is the lazt web developers answer to mobile, or in most cases the developer just does not understand recruitment and/or recruitment workflows.
Dedicated mobile design.
Now we might sound a bit biased here since we have the largest installed client base of ‘Dedicated mobile design’ websites for recruiters but it is not arrogance which motivated us to go this way for our clients. It was because any serious website owner who has a workflow for customers to follow on the global stage (think eBay, Amazon, John Lewis etc) all have ‘Dedicated mobile design’. So we thought lets do that as well, now our clients have the option to have a ‘responsove design’ but so far just 1 in 100 have taken that option when they have understood the full workflow implications.
Smartphones & Tablets
Mobile is not all about Smartphone users. We get 14,000,000+ visits to our clients sites per month about 40% of that is from a mobile device. About a third of that is a Tablet user. Our research suggest the Smartphone user is predominatly the job seeker and the Table user is predominantly the Tablet user.
What does it cost to go mobile?
We have seen prices from £0 to £12,000 quoted. Our price for new clients is £0 because we give a dedicated mobile recruitment website to all our new clients since 2009. If you take the advanced site option we give you a dedicated Tablet user site as well. But your typical developer will want £1500 to add responsive to your site and so far nobody has been ready to tackle dedicated.
Build it and they will come.
Sorry this is not Hollywood and you are not in the “Field of Dreams’ (it’s a movie reference look it up). Just because you have a mobile site does not mean you will get more mobile traffic, like all traffic you have to go win it and have strategies to do so. Not all of which have to be paid for, that is to say it is not a marketing task. It could be as simple as your job alerts sent by email directing the recipients to the mobile version of the job page, overtime this will form a habit for them to check your mobile site for other jobs.
So there you have it, mobile and recruitment. If you need to know more or want to know how to convert your current site drop us a line.
Please note I am Dyslexic and in my form I am blind to grammar, and sometimes I get my fors and fours etc backwards. I am not stupid in fact my IQ and EQ are both quite high. Please keep that in mind when you read my posts. Thanks.