Google for Jobs myths #5

Job searches account for a large proportion of the searches made in Google on a daily, weekly… yearly basis. The bulk of those job searches are what the SEO industry deems long-tail (long tail/longtail) searches. 

 

A long-tail search is a search where the user has used quite specific search terms. For example, “sales jobs” is quite generic, whereas “FMCG sales job in Yorkshire” is quite specific. On the testing we have done of Google for Jobs over the past 18 months, it has yet to dominate these long-tail search results in any index.

 

Some of that is due to the way the logic of recording data is set up in Google for Jobs, and part of that is still unknown. It will be cool to see what happens in the next 18 months. So if your website is having success with long-tail traffic then you might instead want to drive your Google for Jobs activity via the jobs you post on LinkedIn, Job Boards, etc. 

 

Don’t know if you are getting long-tail traffic? Hook your website up to ‘Google Sales Console’ (formerly Google Web Master Tools), wait 30 days, and you will see what searches your website ranks for. Wait 90 days, you will get even more of a trend, and so on.