Google wants your mobile – but get it wrong and say goodbye to your site rankings…

Andrey Lipattsev said this issue “is very close to my heart right now.” His team is working with him to detect these “mobile affiliate traffic driving networks” where “users are just being bounced from one place to another.” He said sometimes publishers add these networks to their sites on purpose to make extra money, but sometimes the publishers, and even the advertisers, are unaware of it.

Ok, so maybe this is not news, but it is the first time an employee of Google has said they have a team working on the problem.

Darren Revell
Director