One of the questions I am often asked is do the websites I supply have SEO? Or do your job pages have SEO?
Websites don’t have SEO, a website can have some Technical SEO to help search engines but in almost all cases you will need a multi-layered SEO service/plan to rank where you want. If someone/some vendor does tell you their website has SEO what they are really saying, by way of a metaphor, is their sporting event is the Olympics.
When all they have really done is organise a 400 hundred meters hurdle race in their back garden, which is 20 meters long and so they even miss labelled that….
Stop getting sucked into sales speak, some vendors sales people lie to get your sale.