One of the questions I am often asked is do the websites I supply have SEO? Or do your job pages have SEO?
Websites don’t have SEO. A website can have some Technical SEO to help search engines, but in almost all cases you will need a multi-layered SEO service/plan to rank where you want. If someone/some vendor does tell you their website has SEO, what they are really saying, by way of a metaphor, is their sporting event is the Olympics.
When all they have really done is organise a 400 hundred meters hurdle race in their back garden, which is 20 meters long, and so they even mislabelled that…
Stop getting sucked into sales speak; some vendors’ salespeople lie to get your sale.