The highest compliment a competitor can pay you is to lie about you. Just ask Richard Branson how BA’s dirty tricks helped Virgin Atlantic.
It is even better when that competitor’s employee commits that lie in an email format, as you then have evidence of the deception.
However, best of all, the lie that was told is easily exposed by a simple Google Search.
Now, back to that email: it will be an email we will now show every client or potential client we are jointly pitching for with that competitor. Along with said Google Search.
So thank you to our competitor for being tens of thousands more expensive than us. That was gift enough, but lying about us as well really is the cherry on top of our prospecting cake.
Please note I am Dyslexic, and in my form, I am blind to grammar, and sometimes I get my fors and fours, etc. backwards. I am not stupid – in fact, my IQ and EQ are both quite high. Please keep that in mind when you read my posts. Thanks.