Voice search, SEO, and job seeking… Before the tailors of recruitment websites and web promotion experts start trying to sell you invisible voice search promotion strategies (like the clothes they sold the Emperor), let us take a moment to consider the current trends.
In 2016 MindMeld surveyed smartphone users in the US, finding that 60% of users who used voice search had started using it in the last past year. This is backed up by Mary Meeker’s 2016 Internet Trends Report, which found that Google voice search queries in 2016 are up 35x over 2008, now making up 20% of searches made with the Google Android app.
But I am not sure yet that job seeking while driving is or will be a massive thing; for sure, in the future as augmented reality kicks in on recruitment websites, people may go on a drive looking for work, but that is a way away. Even in the other activity types, consider the fact the person is going to be speaking out loud into a phone or headset, “Find me a job for…” Not the most subtle of ways for the majority of job seekers to find work if they are already employed. Anyway, I am sure there is, as I say, some snake oil peddler out there who is going to ruin voice search for a decade by selling solutions that users are not yet using.