So I am often asked when I set up a recruitment website design if the recruiter will generate enough news for the news feature, or be able to write news stories of their own.
You can see the nominated CMS manager thinking with a look of sheer dread that they will have to come up with news daily, you can see the owner or the decision-maker of the website purchase running for the hills – and then I give them my views, and it gets a whole lot calmer and clearer.
So why read on? One of my clients gets 80% of their news business enquiries via their website. We gained them all the rankings they needed to get those clients from news stories.
News sources recruiters
OK, so what makes for good internal news sources? New hires, promotions of your staff, certifications or training achievements of your staff, human news stories like new babies, charity work, work in the community, etc.
Then you can drop into more formal business stuff like new offices, office moves, new tools you bought to make your service better, new advice you have taken on to make your service better, record sales, recruiter of the week/month/quarter/year, support or back-office staff member of the week/month/quarter/year. New clients onboarded, achievements of candidates you have placed, awards or accreditations you may have won, etc.
Then you have your market news: what is going on in your niche, like what FinTech form has done what, said what, etc. What industry pundit/assessor/regulator has been making noise in your niche, etc. Trends, trends, trends, like candidate demand, salary surveys, peak demand trends, seasonal trend comparisons year on year, etc., etc.
Still think you have no news? Come on, guys, you are positively swimming in the stuff.
Industry news hacks
#1 You are not stealing news if you report back a person’s comments. So Google your industry news and look for who has been doing what. Then quote their quote with some of your views, and link to the person’s website. I.E. you pick up on something Sir Richard Branson has said and put a link back into Virgin. Simples, right?
#2 Take a news story from a trade site and summarise your view of that news story, with a small sample of the news story plus a link in the story to go read the full story on the original site, and quote the author. Google likes this, in our experience, and the SEO results follow. Hubspot has some just brilliant tips on this you can find here.
#3 Pay a supplier to provide you with news. You can get news services for as little as it costs you to feed your Costa coffee habit a week, so buy in some news and reduce your caffeine intake at the same time. Win/win.
Tech your way out of trouble hacks
#1 Most websites can launch news on a forward date release basis. So when you have time, make a bank of news for say 30-45 days in one batch and then top it up as you go. This 30 to 45-day window will cover all eventualities if you got sidetracked, went off sick, went off on holiday, or got pulled off takes by your boss.
#2 Use news aggregation tools to find your business news in your sector/sectors. My personal favourite is Drum Up, and it is Chrome browser-based. It lets you post the news to your social channels, and you can look for APIs to your websites. https://drumup.io/
#3 Google alerts can be set up to tell you of the news you wish to track and find on the web. It is free and from Google, so the data it generates is going to be vast. https://www.google.co.uk/alerts
Summary benefits of news on your website
- Done right, you will make fees from it.
- Done right, it will give a nod to your cultural business footprint.
- Done right, it will give a nod to your sector knowhow.
- Done right, it will give a nod on why to work with you.
- Done right, it will give a fresh injection of new content. Google loves fresh content.
- Done right, it will generate site trust and authority.
- It may cut your caffeine intake!
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Please note I am Dyslexic, and in my form, I am blind to grammar, and sometimes I get my fors and fours etc backwards. Please keep that in mind when you read my work.
Best, Darren Revell, founder, RecruiterWEB.