We are making a series of blog post to explain what works when making a recruitment website design, or what might not work. This post is about staff directory pages and what are the pros and cons of having your staff on your website.
- Personal marketing works, all the stats confirm it which makes for a compelling reason to have profiles.
- They provide a genuine page source to write about your employee’s skills and ability to provide your services.
- They bring your company to life and demonstrate you are real people. Which is increasingly important in a fake news world?
- They can assist with SEO for your website through links that can be created to and from them.
- Your staff are found by head-hunters easier. Which is going to happen anyway so do sweat the small stuff.
- If you have staff turnover issues the page would display that.
- Some may say the size of the workforce is an issue, we don’t. But others may.
Our Top Tips for what should be on the page
#1: Use real images unless your niche supports avatars etc.
#2: Provide staff contact details phone, email, links to social profile links.
#3: Carry a decent biography of the staff member.
#4: Have the recruiters’ live jobs on their page.
#5: Have testimonials for the staff member.
#6: Have case studies for the staff members work.
#7: Have blogs written by or relevant to the recruiter’s niche.
#8: Have calls to action options on the profile page to engage with that member of staff directly.
What if you are a one-person recruitment company?
No point in hiding that, and why should you. If you have gone out on your own it is because you have confidence in your skills to self-support your role as a recruiter. Can’t think of a better story than that to share with your potential clients. Just make a ‘Founders’ profile and map out your background so people know the who, what, when, where, why and how of the route to starting your own business.
On balance we find that having staff profiles that are packed with useful features increases conversion rates for recruiters, this is especially true in the rare skills niche markets and where egos need to be massaged in the senior end of markets (Bob the Interim CEO of fortune 500 companies likes to know you are a member of a Polo club etc).
At RecruiterWEB team member profiles, founder pages and personalised job adverts are all standard features and so if you want them you can have them. We offer these pages/features from a range of templated system pages or you can have them fully bespoke.
Please note I am Dyslexic and in my form I am blind to grammar, and sometimes I get my fors and fours etc backwards. I am not stupid in fact my IQ and EQ are both quite high. Please keep that in mind when you read my posts. Thanks.