Recruitment Website design tip number 4
Some tips blend into others, but it is clear that if you can speak to your specific audience and get your message quickly and directly then you will build rapport for yourself and your brand faster. Some recruitment brands have made themselves destination brands online, and by doing, so they are the first choice or bookmarked site in their niche.
But for the majority, the visit to the website is a “first impression counts” moment. Get your message about your service clear, and early in your site design, channel clients and candidates down their own bespoke journeys.
Tools that can aid you to make your website credible for the user would also be bespoke video/image content, getting yourself or your team members front and central on your job pages, and genuine evidence from candidates and clients who will champion your company/brand. Other obvious ways to show you can talk specifics would be in well-worded blogs, industry advice pieces and news and views on your market.
Just don’t be lazy. For example, if you work in banking recruitment, don’t bash a Reuters feed on your site. Bankers go to Reuters for that, they want your opinion/views on their market to know they can trust you.
Please note I am Dyslexic, and in my form, I am blind to grammar, and sometimes I get my fors and fours, etc. backwards. I am not stupid – in fact, my IQ and EQ are both quite high. Please keep that in mind when you read my posts. Thanks.