Recruitment Website design Tip number 4
Some tips blend into others but it is clear that if you can speak to your specific audience and get your message quickly and directly then you will build rapport for you and your brand quicker. Some recruitment brands have made themselves destination brands online and by doing so they are the first choice or booked marked site in their niche.
But for the majority, the visit to the website is a first impression counts moment. Get your message about your service clear and early in your site design, channel clients and candidates down their own bespoke journeys.
Tools that can aid you to make your website credible for the user would also be bespoke video/image content, get you or your team members front and central on your job pages, have genuine evidence from candidates and clients who will champion your company/brand. Other obvious ways to show you can talk specific would be in well-worded blogs, industry advice pieces and news and views on your market.
Just don’t be lazy like if you working banking recruitment don’t bash a Reuters feed on your site Bankers go to Reuters for that, they want your opinion/views on their market to know they can trust you.
Please note I am Dyslexic and in my form I am blind to grammar, and sometimes I get my fors and fours etc backwards. I am not stupid in fact my IQ and EQ are both quite high. Please keep that in mind when you read my posts. Thanks.