Motivation – People fall into two camps, which are motivation away from failure or motivation towards success. They follow these patterns in typically one style or the other for the majority of their decisions. However, people can switch back and forth to suit a circumstance. Money works in both these motivation types.

Money – Proven many times not to be a motivating factor, and Millennials come up as the least likely to be motivated by money in recent studies.

There is an argument to say that if you offer so much money, you can break into the psyche of most people, aka “Robert Redford, can I sleep with your wife for $1M?” However, the assumption that the 25% fee is all profit and so $500 is a derisory amount is fundamentally flawed.

Friends – Real friends rarely need to be paid to help another friend. Which leaves your network, people you call friends but quite often know they are not.

Monetising networks – I do think networks should be monetised, and I think the current referral plans lack the ability to track whom you have networked effectively and so produce more scepticism. For example, if I refer you my mate Pete, and you place him in 18 months’ time, did I still not in part get you the fee?

Other ways – I have generated just as many referrals for my clients from prize draws, competitions, inviting people to come and get drunk on cheese and wine, or making a survey on a hot or controversial topic and then getting my network to share this survey with their network so we can get to the bottom of X or Y, or prove ABC thinking is right or wrong. Proving people wrong gets lots of buy-in.

Darren Revell, Director

Please note I am Dyslexic, and in my form, I am blind to grammar, and sometimes I get my fors and fours, etc. backwards. I am not stupid – in fact, my IQ and EQ (see, I meant EI) are both quite high. Please keep that in mind when you read my posts.

Thanks for your understanding.

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