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Jobseeker habits and search engines Before we can move forward I need to explain a little of how search engines work and how job seekers search for jobs in search engines. Basically we enter words into search engines to explain what we are looking for the web promotion industry/search engines call these ‘keywords’.  The job of the job site is to organise their web pages/content and...

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SEO & Consumers   In simple terms consumers will go to the web and run a search for what they want. Then they will go and engage with sites/service providers that they find (at a diminishing rate based upon your position) in the first 10 links. 96% of all business is done with companies in the first 5 links.   Consumers follow some pretty established routes to finding what...

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