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Jobseeker habits and search engines Before we can move forward, I need to explain a little of how search engines work and how job seekers search for jobs in search engines. Basically, we enter words into search engines to explain what we are looking for; the web promotion industry/search engines call these ‘keywords’.  The job of the job site is to organise their web pages/content and...

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SEO & Consumers   In simple terms consumers will go to the web and run a search for what they want. Then they will go and engage with sites/service providers that they find (at a diminishing rate based upon your position) in the first 10 links. 96% of all business is done with companies in the first 5 links.   Consumers follow some pretty established routes to finding what...

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