The biggest mistake you are going to make with your recruitment marketing nobody has told you. Tip 1
So cold calling is dead.
Cold calling we are led to believe is dead. While it’s life as a communication strategy to bring new ideas to people, ergo the last 2020 years, was short-lived the new way is inbound. But none the less it is dead and you are going to replace 166750 cold calls a year per salesperson with inbound.
But then you are going to fuck it up because…
Inbound is harder work than cold calling, becauses it relies on footfall to see your content.
What we forget when we move to inbound is cold calling worked primarily because of the volume of calls make in a given period, followed by stalking level resilience to cold call the potential client in a week, month, a quarter later.
Cold calling was hard work; volume orientated and when I show the number of posts needed to get inbound off of the ground most people bulk at the workload. Now I am not saying you can just send out 166750 LinkedIn post, Tweets etc, because the quality and message has to be right and like some of the cringe-worthy cold calls you made that went especially wrong normally at the point your boss was walking past your desk, so will some maybe even a lot of your post go wrong.
If you had the time to make 60-70 cold calls in an 8-hour working day, then you need to replace that with more than one post you hope will go viral on LinkedIn, Twitter, Facebook etc per day.
Recruitment marketing service providers have a shopping list of products/services like four posts to LinkedIn, Twitter, Facebook etc. per day. Or 8, or 12 and so on. The better ones then do decent research to work out what to share rather than just share for you. Other firms will pitch you a service to grow your LinkedIn following and invite 20/40/60/80 new people to connect with you today and have a 6 point follow up plan. These plans work and so if you are going to move to inbound you need to mirror these plans with your own efforts, and or buy these plans.
So there you have it, Inbound is harder work than cold calling, so be prepared to roll your sleeves up a bit and if you kill off cold calling and the 166750 attempts made a year to introduce people to your product or service then six blogs a year, and one post which says fuck to get likes on LinkedIn is not going to cut it.
This copy was written by me, and I am severely dyslexic. I was assisted by Word & Grammarly, and if they did not catch it, then I had no chance ;). If you are still bothered by typos etc in my text, then you really need to get a life.