There is an age-old pearl of selling wisdom that if you ask/answer “who, what, when, where, why, how”-type questions of potential customers, you will be able to close a sale more easily. If you talk to your buyers, who are your clients and candidates, they will tell you much of what kind of site you need to meet their agenda.
By way of example, the definitive feedback we get from candidates when we run these exercises is that your candidate portals are a hassle to them and of nil value at the same time. If they want to apply for a job, they just want to apply; if they want to supply their CV, that’s all they want to do. Not keep yet another redundant portal active online because your website vendor sold you a candidate portal feature.
An example for a client would be a need to see genuine evidence of your expertise in their location, sector, niche, etc. This could be demonstrated by client-branded references, client-branded case studies, client brand jobs, etc.
Please note I am Dyslexic, and in my form, I am blind to grammar, and sometimes I get my fors and fours, etc. backwards. I am not stupid – in fact, my IQ and EQ are both quite high. Please keep that in mind when you read my posts. Thanks.