#Tip Number 2 to improve your recruitment website during COVID-19
While other recruitment website vendors are trying to flog you a new website at 30% off, I will tell you what to do to improve the one you have using mostly free tools. Of course, if you do still want a new site, I am still your man, but this will help you either way.
So, let’s talk optimising your images to get better speed, conversions and rankings.
Website images are the ban of a website designer/developer’s life. If it’s not fighting off the trolls of don’t use stock images, it’s that the image is the wrong size and/or shape – and let me tell you, if you have ever sat in your car trying to watch a person take 21 attempts to parallel park, that is nothing to watching people try to get a portrait image to work in a landscape space!!!
So, first off, your website vendor will normally provide you with an image guide for your website, or in our case a video tutorial of your website’s features, which covers the image library features and your website size needs.
In that guide, let’s say your home page should be 2500 pixels wide by 1000 pixels high (pixels being like feet and inches or CMs and millimetres to us web geeky people).
Common Technical Issue #1 – I see people load images larger than the correct size and let the CMS work it out. Fine in principle, but this will slow the page load down and lower Google and other search engines’ ranking score of your page. Do that with every image, and you can see a big problem.
Common Technical Issue #2 – People do use the right image, but do not check the file weight. Yes, images have a file weight, and so this also kills the speed of the page load and/or Google speed rating score of your page. There are plugins for WordPress sites to optimise the size of images, but this is yet another plugin to keep updated and cyber secure (the majority of hacks into WordPress are due to plugins).
You can fix both problems with these two tools, which have a free version.
Web pages carry images and, more commonly, words. Words are used to tell your story, and, if your words have been run through an SEO process, will have keywords distributed evenly throughout them.
Having too many keywords will make the text read in an unnatural way and put off readers and could be picked up by Google as keyword spam.
Images can be given a file and name and a description that users see on hover, which Google counts as a legitimate use of keywords. So, if you did not do this before your current site was launched, then log in to your site admin, go to your image library, and set up the names of your images so they can be used as legitimate keywords for the page.
Check your image brand across all platforms
Often, we run out of time to check all our platforms are synced with the right images. Now you have time, so go check your site/LinkedIn/Facebook/Twitter/Instagram/TikTok/Email footers/e-Brochures, etc., and sync your brand experience in all mediums.
Snappa, listed above, can turn those who can barely paint by numbers into Picasso or a Banksy, and if you can’t or don’t want to do that then speak to Robert Woodford at TMJ, as he has a brand spring clean-up service.
Diversity Statement: This copy was written by Darren, our founder, who is severely dyslexic. He was assisted by Word & Grammarly, and if they did not catch it, then Darren had no chance ;). If you are still bothered by this, then you really need to get a life.