1 Make an e-Book/Educate.
According to an industry forecast by PricewaterhouseCoopers, total revenue from e-book sales are expected to hit nearly $8.7 billion in 2018, an increase of over 3,000% since 2008.
e-Book ideas for recruiters might be; Interview guides, understanding employment laws, explaining how services work etc.
2 Host an event where people network and are educated.
OK, so education sells and it sells in a very subtle way. Networking where you learn is very powerful.
Most recruiters like an excuse for a knees-up so why not run some events, some ideas might be; Candidate drop in centres, Client education nights, Come watch Wimbledon with us, join us for cheese and wine for our 10th birthday.
3 Host an online seminar where people are educated
So a theme is developing here that education sells, well it simply does. Passing out advice is a real vote winner with buyer and that is proven time and time again.
Recruitment is becoming ever more dominated by technology and so why not use some to get your message out. You can have fully interactive seminars or you can have dial up listen and learn services. Either way make your seminars educate.
5 Create guides, knowledge guides and white papers.
OK, so that is affirmative then education sells.
Please note I am Dyslexic and in my form, I am blind to grammar, and sometimes I get my fors and fours etc backwards. I am not stupid in fact my IQ and EQ (see I meant EI) are both quite high. Please keep that in mind when you read my work.
Thanks for your understanding.