Never thought we would be commenting on how great Twitter is as a candidate generation tool – and a client one as well. However, it is time to sing the platform’s praises, and if you want to know why, then consider some of the following:-
You can download and communicate with any followers or any account on Twitter. So that will include your competition’s followers, industry-specific Twitter sites, trade-specific Twitter sites. We did a test of the Cyber Security recruitment space, and in 24 hours we were able to download and have follow our site 24,000 Cyber Security specialists.
Then, using tools like IBM Watson, we were able to monitor the tweets in the community for linguistic patterns in the tweets which indicated an active or passive job seeker. We found 1800+ such chats in 4 days of monitoring!!! I know, wowza.
Words for client generation work the same way: we just monitor chats for linguistic patterns which indicate immediate hiring needs and more passive needs. Literally, you can make your candidate marketing pitch to the decision-maker either on the phone and/or via a 10,000 character tweet direct to the line manager. Double wowza.