Want to make the best recruitment website you can? Then ask your clients and candidates what they want you to make.

What to ask your customers about your next website

  1. What do you think of our current website? Be honest and brutal if need be.
  2. What would you visit a recruiter’s website for?
  3. What are the key features you want from a recruiter’s website? For example:
    • Our staff
    • Testimonials
    • Case studies
    • Salary/pay guide
    • Profiles of candidates we have for hire
    • Co-branded jobs or a microsite with your logo
    • The use of video to tell a story or describe a feature, service or candidate
  4. Would you read a recruiter’s blog?
  5. What are the key messages you want from a recruiter’s website?
  6. What communications methods would you want on our site? For example:
    • Phone number
    • Email
    • Skype
    • WhatsApp
    • Instant chat
    • Chatbot
  7. Do you look at our jobs to see if we can recruit for you, or are there other ways you expect to validate our skills?
  8. Do testimonials matter to you?
  9. Do case studies matter to you?
  10. What do you hate about recruitment websites?
  11. Do you visit recruiters’ sites mostly on your mobile or desktop/laptop?
  12. What would make you return to a recruiter’s website?
  13. What are the recruitment websites you like the most?

 

What to ask your candidates about your next website

  1. What do you think of our current website? Be honest and brutal if need be.
  2. What are the key features you want from a recruiter’s website? For example:
    • Jobs
    • Custom job alerts
    • Our staff
    • Testimonials
    • Case studies
    • Salary/pay guide
    • Client-branded jobs
    • The use of video to tell a story or describe a feature, service or job
  3. Would you read a recruiter’s blog?
  4. Would you be happy for us to publish an anonymous profile of you to help you find a role?
  5. What makes a recruiter’s website credible to you?
  6. Do you want to make an account with a website, or would you rather just be able to use its features/services without making an account?
  7. What communications methods would you want on our site? For example:
    • Phone number
    • Email
    • Skype
    • WhatsApp
    • Instant chat
    • Chatbot
  8. Does seeing the consultant working the job on the advert matter?
  9. Would you like it if jobs were in video format?
  10. Would you like to see the actual clients we are working with?
  11. Do testimonials matter to you?
  12. What do you hate about recruitment websites?
  13. Do you visit recruiters’ sites mostly on your mobile or desktop/laptop?
  14. What are the recruitment websites you use the most?

 

These sorts of questions will give you insight on what site to make, what features to pick, and ultimately what vendor to use 🙂