Employers have a distinct need for your website. Here we share some of our know-how about employer wants from a recruitment website.
Top 10 wants from a recruitment website*
- Employers want you to acknowledge they look for recruiters, so set your site to be found for employer-led queries in Google, Bing, etc.
- Fast links to your people — they want to know about you and how/why to use you
- Clear evidence of your track record — case studies, real testimonials, and information that validates your knowledge of your niche
- Jobs that match your claimed expertise — don’t fall at this hurdle, make sure you have job content that proves you are in their talent space
- Supporting content about your niche, which is of value to read — validation is the key
- Case studies, as mentioned above, but again — all about validation
- Examples of your methodologies — how you recruit and what you use, etc.
- Evidence of your compliance with relevant laws, rules, and principles, etc.
- Advice outside of the hiring cycle
- Video and rich media-led information
Top tools employers are looking to you to provide
- Salary survey/advice tools
- Profiles of active talent you have in their niche
- Microsites and branded pages for higher-value joint branded recruitment exercises
- Timesheet approval online
- Job tracking
- Real references — Trust Pilot, etc.
Since 2004, we have asked all our clients and potential clients during the design discovery process to ask their clients what they want to find on the recruiter’s next website. We update the above feedback as trends progress. We also evaluate on average 100 recruiter sites a week, which is 5200 a year, or approximately 72000 site reviews since 2004.
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