Tip 22 of 31: Build Useful Author Pages
If your articles have an author byline, that name should lead somewhere useful.
A surprising number of websites either have no author pages at all or provide nothing more than a name and photograph. A useful author page gives readers context about who created the content and why they are qualified to write about the subject.
Why Author Pages Matter
Google recommends making it clear who created content where readers would reasonably expect that information. A byline that links to a detailed author page helps readers understand the person's background, experience and areas of expertise. It also provides useful context for automated systems trying to understand who produced the content.
What Makes a Good Author Page?
A strong author page should explain the person's role, relevant experience, specialist knowledge and the subjects they write about.
It can also include professional qualifications, links to appropriate professional profiles, notable projects, publications and a list of articles they have written.
The aim is not to create a sales page. It is to help readers understand who is behind the content.
What We Do
Every article on RecruiterWEB is written by someone with direct experience of recruitment websites, recruitment SEO and recruitment technology. Our author pages explain that background, link related articles together and help readers understand the experience behind the advice we publish.
Up Next
Tip 23 of 31 explains why author pages are only part of the picture. Your entire website should make it clear who owns the business and who is responsible for the content.
Frequently Asked Questions
What should an author page include?
A useful author page should explain who the author is, their relevant experience, the subjects they write about, links to appropriate professional profiles where relevant and a list of articles they have written.
Should every website have author pages?
They are most valuable on websites that publish articles, guides, research or opinion pieces. For businesses producing expert content, author pages help readers understand who created the information.
Do author pages improve Google rankings?
There is no guarantee that author pages directly improve rankings. However, Google encourages making it clear who created content where readers would expect that information, and detailed author pages can support transparency and trust.
Should authors link to LinkedIn?
Where appropriate, professional profiles such as LinkedIn can help readers verify an author's background. Only link to profiles that genuinely represent the individual and their expertise.
Can one person write every article?
Yes. If one person creates most of the content, that should be reflected honestly. Readers benefit from knowing who wrote the articles and the experience they bring.
Darren Revell, Co-Founder, RecruiterWEB
Co-Founder, RecruiterWEB
Darren Revell began working in recruitment technology in 2004 when he founded Recruitwise Technology. He later became a founder of RecruiterWEB, which acquired the Recruitwise Technology brand, platform and customer base in 2016. Darren remains Co-Founder and Co-Owner of RecruiterWEB.
Darren came to Rectech after eleven years working in recruitment. He started as a trainee recruiter in 1993 and progressed through the ranks to recruiter, billing manager, billing director, and eventually recruitment company owner. During that career, he delivered permanent hires, contract hires, client campaign advertising, team moves, retained search, master vendor services, and RPO.
In 2004, he switched focus to recruitment technology and began building websites and job boards specifically for recruitment agencies. RecruiterWEB has since built websites for 667+ agencies and executive search firms in the UK and internationally. The platform runs on custom code built explicitly for recruitment, with built-in job board functionality, ATS and job poster integration, Google for Jobs structured data, and GDPR-compliant candidate registration included as standard on every plan.
Darren writes on recruitment website design, SEO and AI visibility for recruitment agencies, candidate data protection, and the commercial impact of digital investment on recruitment businesses.
Specialist Areas
- Recruitment website design and technology
- SEO and AI visibility for recruitment agencies
- ATS and job poster integration (Bullhorn, Vincere, idibu, and others)
- GDPR and candidate data protection
- Branding for recruitment agencies and executive search firms
Connect
LinkedIn: linkedin.com/in/
Phone: 01223 655278
Darren has also appeared as a guest on the RecTalk podcast, covering his background in recruitment and the founding of RecruiterWEB.
