• You want your website to rank.
• You want to be found on Google for Jobs.
• You want to be found by high-quality, highly relevant candidates.
• You want to be found by employers looking for your services.
• You want me to mention din AI result, not just search engine results.
• You want to be found in the local searches.
• You want to lower your job board spend.
• You want to lower your dependence on services like LinkedIn.

Google for Jobs will either scrape your Jobs, or you can send your Jobs to the Google for Jobs API.

Sending your jobs to the Google for Jobs API is the best chance you have of getting them on their platform, so RecuriterWEB sends all your jobs to the Google for Jobs API as part of our standard service.

But making sure you select all the settings Google for Jobs wants, and how you write your job advert, also really matters. For that reason, we teach all our clients how to write ads that rank well and what content really pushes jobs to the top of Google for Jobs.

On-Page SEO, also known as on-site SEO, is the practice of optimising individual web pages to rank higher and earn more relevant traffic from search engines. It encompasses all the elements you control directly on your website to make the content appealing and understandable for both human visitors and search engine crawlers.

The core goal of On-Page SEO is to clearly communicate what a page is about, ensuring its relevance to specific search queries (keywords), and delivering an excellent user experience. When search engines like Google understand your page, they can confidently show it to users looking for that information, leading to higher rankings and more organic traffic.

Key elements of a robust On-Page SEO strategy include:

1. High-Quality, Relevant Content - Can be fully tuned on our platform.

2. HTML Elements (The "Behind-the-Scenes" Optimisations):

• Title Tag - Can be fully tuned on our platform.

• Meta Description - Can be fully tuned on our platform.

• Header Tags (H1-H6) - Can be fully tuned on our platform.

3. URL Structure - Can be fully tuned on our platform.

4. Internal Linking - Can be fully tuned on our platform.

5. Image Optimisation - Can be fully tuned on our platform.

We have support services to do this work for you, and/or to teach you how to do it yourself.

Off-Page SEO refers to all the actions taken outside of your website to positively affect your search engine rankings. While On-Page SEO optimises your content,

Off-Page SEO is about building your website’s authority, reputation, and trustworthiness in the eyes of search engines and users.

The most critical factor in Off-Page SEO is link building, or acquiring backlinks from other reputable and relevant websites. A backlink acts as a "vote of confidence" for your content. When an authoritative site links to you, it signals to search engines like Google that your page is a valuable, trustworthy resource, which significantly boosts your potential to rank higher. The quality and relevance of the linking domain are far more important than the sheer quantity of links.

Beyond backlinks, Off-Page SEO encompasses other external signals that build your brand's authority (often referred to as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness). These include:

• Brand Mentions: References to your brand, even without a hyperlink.

• Social Media Marketing: Promoting and sharing your content to increase visibility, engagement, and reach.

• Customer Reviews: Positive reviews on platforms like Google Business Profile, Yelp, or industry-specific sites, which enhance your local and overall reputation.

Ultimately, Off-Page SEO works to establish your site as a credible and popular voice in your industry, which is a major determining factor in long-term search engine success.

Recent success stories from our work:

1. Increased client-led enquired for an Accountancy & Finance Recruiter went up by 70%
2. Increased an FMCG recruiter's Google for Jobs visits from 9000 in seven months to 110,000 in just one month.
3. Recovered page 1 ranking for an FMCG recruiter lost by the previous vendor for 9 months in 6 weeks.
4. Doubled an Industrial recruiter's job applications in the first 14 days of going live.
5. Increased the Procurement recruiters' website enquires by 100% in 6 months.

Darren, our founder, will provide you with a no-obligation, no-pressure demo.

Darren has walked your walk. As a former recruiter and recruitment company owner, he has been dedicated to recruitment website design, SEO, and marketing since 2004. There is nothing he enjoys more than chatting about recruitment, so reach out and pick his brains.

Give us a call at 01223 655278, or email him at darren@recruiterweb.co.uk.