Tip 23 of 31: Make It Clear Who Is Behind the Website
People are more likely to trust information when they know who produced it. The same principle applies online. If visitors cannot identify who owns a website, who wrote the content or what experience sits behind it, they have less information on which to judge its credibility.
Why Transparency Matters
A surprising number of business websites provide little information about the people behind them. They may have no meaningful About page, no author information and no indication of who is responsible for the advice being published.
Making this information easy to find helps readers understand who they are dealing with and gives automated systems clearer context about the source of the content.
What Should You Show?
A strong business website should clearly identify the organisation behind it, explain its experience, provide genuine contact information and introduce the people responsible for creating specialist content where appropriate.
That does not mean publishing unnecessary personal information. It means providing enough context for readers to understand who produced the content and why they should trust it.
What We Do
RecruiterWEB has been building recruitment websites since 2004. We explain our company history, introduce our team, identify the people behind our content and make it straightforward for visitors to contact us.
That transparency helps distinguish our own experience from information that has simply been republished or summarised from elsewhere.
Up Next
Tip 24 of 31 explains why linking directly to the original source strengthens both the credibility of your content and the confidence readers can place in it.
Frequently Asked Questions
What information should an About page include?
An About page should explain who operates the business, what experience they have, what they do, how they can be contacted and why readers should trust the information published on the website.
Do I need author biographies on every article?
Not necessarily, but articles covering specialist subjects benefit from identifying the author and explaining their relevant experience. This provides readers with useful context about who created the content.
Does a team page improve AI visibility?
A team page can strengthen transparency by identifying the people behind a business. While it does not guarantee better rankings or AI citations, it helps readers and automated systems understand who is responsible for the website.
Should small businesses include personal information?
Only share information that is appropriate for your business. Readers generally benefit from knowing who they are dealing with, the business's experience and how to make contact, without publishing unnecessary personal details.
Is a company registration number important?
Where applicable, displaying company registration details, registered office information and other legal business information can reinforce transparency and make it easier for readers to verify the organisation.
Darren Revell, Co-Founder, RecruiterWEB
Co-Founder, RecruiterWEB
Darren Revell began working in recruitment technology in 2004 when he founded Recruitwise Technology. He later became a founder of RecruiterWEB, which acquired the Recruitwise Technology brand, platform and customer base in 2016. Darren remains Co-Founder and Co-Owner of RecruiterWEB.
Darren came to Rectech after eleven years working in recruitment. He started as a trainee recruiter in 1993 and progressed through the ranks to recruiter, billing manager, billing director, and eventually recruitment company owner. During that career, he delivered permanent hires, contract hires, client campaign advertising, team moves, retained search, master vendor services, and RPO.
In 2004, he switched focus to recruitment technology and began building websites and job boards specifically for recruitment agencies. RecruiterWEB has since built websites for 667+ agencies and executive search firms in the UK and internationally. The platform runs on custom code built explicitly for recruitment, with built-in job board functionality, ATS and job poster integration, Google for Jobs structured data, and GDPR-compliant candidate registration included as standard on every plan.
Darren writes on recruitment website design, SEO and AI visibility for recruitment agencies, candidate data protection, and the commercial impact of digital investment on recruitment businesses.
Specialist Areas
- Recruitment website design and technology
- SEO and AI visibility for recruitment agencies
- ATS and job poster integration (Bullhorn, Vincere, idibu, and others)
- GDPR and candidate data protection
- Branding for recruitment agencies and executive search firms
Connect
LinkedIn: linkedin.com/in/
Phone: 01223 655278
Darren has also appeared as a guest on the RecTalk podcast, covering his background in recruitment and the founding of RecruiterWEB.
