Mar 02, 2024

Client Microsites "Knockout" recruitment website features that win you more fees

Client Microsites "Knockout" recruitment website features that win you more fees

Micro career sites for your clients offer the following benefits.

  1. Focused Client Driven Content: Micro websites are designed to deliver highly focused and targeted content to a specific audience or for a specific client. 
  2. Improved Conversion Rates: With a clear and focused call-to-action (CTA) and simplified user journey, micro websites can drive higher conversion rates than traditional websites, not least because you are a strategic recruitment partner to the client.
  3. SEO Benefits: Micro websites can be optimised for specific keywords, search queries, or niche topics, allowing organisations to improve their visibility and rankings in search engine results pages (SERPs). 
  4. Speed of deployment: Micro websites are often quicker and easier to create and launch than full-scale websites.
  5. Cost-Effectiveness: Micro websites can be more cost-effective than developing and maintaining a full-scale website, especially for short-term campaigns or initiatives. Organisations can maximise their ROI and allocate resources more efficiently by focusing resources on specific goals and objectives.
  6. Segmentation and Personalisation: Micro websites enable organisations to segment their audience and deliver personalised content and experiences based on user preferences, behaviours, or demographics. Organisations can increase engagement and relevance by tailoring content and messaging to specific audience segments, leading to higher conversion rates.
  7. Analytics and Tracking: Micro websites allow organisations to track and analyse user behaviour, engagement metrics, and conversion rates more effectively than traditional websites. By integrating analytics tools such as Google Analytics, organisations can gain valuable insights into how visitors interact with the microsite and optimise its performance accordingly.
  8. Incognito Mode: Even if you can't give the client name away, micro career sites still work, as a highly detailed campaign story will sell roles better.
  9. RPO: If you are entering PRO, then offering a career site you can have running in 45 minutes or less is a game changer.
  10. Join Us: You can also use the micro career site idea for your own internal hiring needs.

Overall, micro websites offer a range of benefits for organisations looking to create focused, targeted, and engaging online experiences for their audience.


At RecuriterWEB our 'Client Campaign Mode' comes as standard.