If I have heard it once, I have heard it 1000 times... "We get very little from our website, so we need a new website."

To which I ask, "How much have you given your website to spend on marketing itself?" The answer usually is nil.

To cure this way of dealing with your recruitment website, think of your recruitment website as a taxi, and the marketing spend you have for it is its fuel to get fares.

This strategy of giving nothing to your website and expecting traffic is like saying I get nothing from CV Library, Reed, Total Jobs, Indeed and when asked what is your ad spend with them is. You say, "I don't have accounts with CV Library, Reed, Total Jobs, Indeed etc."

If you don't build it, they will not come. And if you fall for the salesperson, snake oil out website will get you more traffic with a new website; then you will be out of the frying pan into the fire with a bill for a new website and still no more site visits converting to clients and candidates.

Give your website a budget for marketing itself findable, much like you give your recruiters a base salary (which spooky is about the norm you need to spend), or accept that the best a website can do for you is look pretty and show up on Google for Jobs!