How recruiters can get the best from Google Adwords


There is a myth that will not die and does the rounds every so often that if you use GoogleAdWords that your website will get a bump in its SEO results. Google will tell you this is clearly not the case and so honestly if you are working with or considering an AdWords partner who tells you this you are being told. If you do get a bump it would be for other reasons than AdWords.

 

Now instead of being like one of those posts where all you get told what you should not do and how you did something wrong which is about as useful as a chocolate fireguard here are some proven ways to use AdWord to your advantage.

 

 

Immediate impact uses

 

Got a hot job or a series of hot jobs to fill with the same kind candidate? You can run an Adwords campaign for this job/these jobs for 4-6 weeks and leapfrog Google For Jobs, Indeed, Reed, CV, Libary, Total Jobs and all the other usual suspects. This is easier to do if you also can target a location, like a town. Below you see you don’t get competition from Google for Jobs if you add the town Dartford (these results will vary).

 

 


Longer-term uses

You can try a similar set of adverts for a recruitment niche as opposed to a job the spend will be higher than with a job due to competition but in almost 20 years of working with search engines, the biggest tip I can give is “test don’t assume”. Assuming the cost of an Adwords campaign will be too high for you is why the majority never test their market niches and so lose out based upon assumption, not fact.

 

Sanity uses

Lots of SEO work is based on guesswork, deducted guesswork but guesswork nonetheless. Using AdWords to run testing to see if a search query you want to optimise for would see any traffic is a great way to use AdWords.

 

Remarketing uses

Ever run a search click on and AdWords then moved on to other sites like and found the Google Adword on the other sites you visit? This is remarketing where in your Adwords campaign hits certain traffic numbers, your ads will qualify to be remarked on Google Adword partner sites.


Take a leap of faith uses

Recruiters right now are increasingly taking up the challenge to advertise jobs with their client’s logo, or even a full-on microsite branded as their client (we have that feature in our recruitment tech for recruiters to use free of charge FYI). Employers don’t often use AdWords to promote their jobs and so you could find a niche win in doing so yourself. Drop the mic and thrash the other PSL suppliers to the win.

 

Watch this

https://www.youtube.com/watch?v=TzE4G9mlxbc

 

Conclusion

We don’t sell AdWords services and so this post is not motivated for any other reason than to give simple advice recruiters can benefit from but if you do want to speak to a vendor we rate then Robert Woodford at The Marketing Junction is a good guy and honest.

https://www.linkedin.com/in/marketing4recs/?originalSubdomain=uk

 

P.S If you want to know what we do, do for recruiters then it is make great recruitment websites where we cut prices, not corners. You can connect with Darren our founder to talk about websites here https://www.linkedin.com/in/recruitmentwebsitedesign/


P.P.S Darren wrote this and he is severely dyslexic he used Grammarly, Word and Chrome spell/grammar check and well they agree on about the same amount as Conservatives, Labour and Lib Dems. So he had little chance to avoid typos and well s the advice is free we kinda hoped you’d look past that one for now and focus on the advice.